8 articles, grouped by kind.
What HookVerb is, who runs it, what an engagement covers, and how it works alongside other vendors.
The five phases a HookVerb engagement moves through, from Baseline to Close and Carry Forward, and what happens in each.
Definition of AEO, how it differs from SEO and GEO, and the practices HookVerb applies so answer engines can quote a site accurately.
Definition of digital marketing strategy as HookVerb uses the term: the decisions about positioning, messaging, channels, and measurement that precede execution.
Definition of GEO, the practice of making a site citable by generative AI systems, and how it relates to AEO and SEO.
What a lead funnel is and the stages HookVerb manages between the first click and the sales conversation.
Definition of SEO and how HookVerb treats it as the foundation for AEO and GEO.
Founder of HookVerb; background, past roles, and how he works with clients.