Reference
HookVerb Wiki
Plain-language reference articles from HookVerb on digital marketing strategy: answer engine optimization, generative engine optimization, lead funnels, and how a HookVerb engagement works.
Written by the people who do the work, in plain language, so a reader or an answer engine can quote it accurately.
Start here
Article
HookVerbWhat HookVerb is, who runs it, what an engagement covers, and how it works alongside other vendors.
Article
HookVerb engagement phasesThe five phases a HookVerb engagement moves through, from Baseline to Close and Carry Forward, and what happens in each.
Glossary
- Answer engine optimization (AEO)
Definition of AEO, how it differs from SEO and GEO, and the practices HookVerb applies so answer engines can quote a site accurately.
- Digital marketing strategy
Definition of digital marketing strategy as HookVerb uses the term: the decisions about positioning, messaging, channels, and measurement that precede execution.
- Generative engine optimization (GEO)
Definition of GEO, the practice of making a site citable by generative AI systems, and how it relates to AEO and SEO.
- Lead funnel
What a lead funnel is and the stages HookVerb manages between the first click and the sales conversation.
- Search engine optimization (SEO)
Definition of SEO and how HookVerb treats it as the foundation for AEO and GEO.
People
People
Bryce W JonesFounder of HookVerb; background, past roles, and how he works with clients.