People
Bryce W Jones
Founder and CEO of HookVerb, an equity crowdfunding consultancy in San Diego. Marketer and engineer, more than a decade selling consumer products and securities to the public online; previously Head of Digital Technology at BOXABL.
Bryce W Jones is the founder and CEO of HookVerb, an equity crowdfunding consultancy in San Diego, California, and leads its strategy work. On a raise he writes the plan the issuer runs on and is the single point of accountability for the campaign, coordinating the marketing alongside the counsel, portal, and other specialists an issuer needs.
Bryce has spent more than a decade selling consumer products and securities to the public online. Past roles include Head of Digital Technology at BOXABL, where he led the team responsible for the company's web, software, hardware, and internal infrastructure while it raised more than $200,000,000 from the public, stood up multiple manufacturing facilities, and took billions of dollars in pre-orders; technical co-founder of Vertex Visibility (acquired in 2020); and digital marketing services management at DPO Local.
He works as both a marketer and an engineer, and built the tracking, reporting, and web infrastructure the consultancy runs on. That combination matters in an Equity crowdfunding raise, where the handoff from a company's own site to a funding portal on another domain is where most campaigns lose the ability to tell which channel produced an investment.
He writes on the HookVerb Learning Center, including How to market an equity crowdfunding raise.