Article
HookVerb
What HookVerb is, who runs it, what an engagement covers, and how it works alongside other vendors.
HookVerb is an independent digital marketing strategy consultancy based in San Diego, California. It is run by bryce-w-jones, who works directly with every client as their lead marketing operator for the length of an engagement.
What HookVerb does
A HookVerb engagement covers the marketing function for the duration of the work. Production work such as media creation, video, copywriting, web development, and paid placements is handled by specialist vendors that HookVerb selects, briefs, and coordinates. The engagement includes:
- Marketing strategy and campaign oversight
- Coordination of marketing platforms and vendors
- CRM and lead funnel management
- Advertising budget strategy and performance oversight
- Social media content strategy and monitoring
- Real-time reporting and data-driven optimization
- Weekly written campaign reporting
How an engagement progresses
Engagements run month to month and move through five phases: Baseline, Learn, Scale, Fine Tune, and Close and Carry Forward. See engagement-phases.
Independence
HookVerb has no media business behind it and no production retainer to protect, so recommendations are made on what would work for the client. Clients deal with HookVerb, and HookVerb deals with the vendors.
Who it is for
Founders, CMOs, and operators who want one experienced person owning their marketing function for a defined window of work, and who already work with outside execution partners.