- How the advertising rules differ across Reg CF, Reg A+, and Reg D
Reg CF limits an ad that mentions terms to a short notice. Reg A+ allows real public advertising once qualified. Reg D depends on 506(b) or 506(c).
- Is there a difference between Reg A+ and Reg A?
No. Same exemption. The plus is a market nickname for Regulation A after the JOBS Act expanded it, and the SEC never uses it.
- Who is on the team for a Reg CF or Reg A+ raise, and what to ask each of them
A raise is run by six to nine outside parties, some required, some bundled under one roof. The roster, the order they enter, and the questions to ask.
- HookVerb
What HookVerb is, who founded it, how it advises issuers on an equity crowdfunding offering and builds the technology under it, the services it offers, and the issuers it works with.
- Reg A+ testing the waters: Rule 255 before and after Form 1-A
Reg A interest testing can continue through SEC review. Rule 255 changes when Form 1-A is publicly filed and ends at qualification.
- Reg CF testing the waters: Rule 206, clause by clause
Rule 206 lets a Reg CF issuer ask for interest before filing Form C. Here are its three statements, filing duty, and the line at launch.
- Reservation setups for a raise: your page or the portal
A testing-the-waters page can start with the issuer or the portal. The choice changes control, data access, and the move to a live offering.
- Securities offering exemptions compared
A side-by-side comparison of Reg CF, Reg A+ Tier 1 and Tier 2, Rule 506(b), Rule 506(c), Regulation S, and Rule 241 by limit, investors, advertising, filings, and state law.
- Cost per investor
What cost per investor means in an equity crowdfunding raise, how to calculate it from spend and the intermediary's ledger, and how it differs from cost per reservation.
- Testing the waters legends: what every page, ad, email and video must say
The required testing the waters statements under Reg CF, Reg A and Rule 241, with practical guidance for pages, ads, email and video.
- Testing the waters materials: what to keep and what gets filed
Reg CF and Reg A testing the waters materials can become public filings. Here is what to archive, what counsel files and how to avoid gaps.
- Testing the waters vs a live offering: what changes when it opens
An indication of interest is not an investment. See how Reg CF and Reg A change at filing or qualification, and how to contact the list.
- What is a testing the waters offering? Everything an issuer needs to know
Testing the waters measures interest before an investment is possible. Here is how Reg CF, Reg A, and Rule 241 differ and what an issuer can do.
- EDGAR
What EDGAR is, the SEC's electronic filing system, how a company gets access under EDGAR Next, and which offering filings appear there.
- Form 1-A
What Form 1-A is, the offering statement for a Regulation A offering, its three parts, how it is filed and reviewed, and what it means for the campaign.
- Form C
What Form C is, what it discloses, when it is filed, and the family of follow-on forms (C/A, C-U, C-AR, C-TR) that a Regulation Crowdfunding offering files over its life.
- Indication of interest
Definition of an indication of interest in an exempt securities offering, what a response form may collect, why it is non-binding, and how raises measure it.
- Rule 206
Definition of Rule 206 of Regulation Crowdfunding, the rule that lets a company test the waters before filing a Form C, with its three required statements and filing duty.
- Offering circular
What an offering circular is, the disclosure document in a Regulation A offering, the preliminary and final versions, delivery rules, and supplements.
- Rule 241
Definition of Rule 241, the generic solicitation of interest rule that lets a company test the waters before it has chosen which securities exemption to use.
- Rule 255
Definition of Rule 255 of Regulation A, the rule that lets a company test the waters before and after filing Form 1-A until qualification, with its required statements and filing duty.
- Server-side tracking
What server-side tracking is, how it differs from a browser pixel, how duplicate events are removed, and what it can and cannot fix in an offering's measurement.
- Escrow, rolling closes, and missing your target
Where investor money sits during a raise, when a company can close early or in stages, and what happens if the minimum target is not met.
- Investor perks and bonus shares, and how to set them before launch
Tiered perks, early-bird and volume bonus shares can move a raise. They must be in the offering documents and are hard to change after launch.
- How Reg A+ qualification works, from Form 1-A to the first sale
Reg A+ qualification runs from a Form 1-A filing through SEC comment rounds to a notice of qualification. What happens at each stage, and what marketing may do.
- Why your crowdfunding raise needs a single person running it
A raise takes many hands but needs one Raise Owner, someone who can drop everything and answer in minutes, so launch and mid-raise decisions never stall.
- How long does a crowdfunding raise take, from Day 0 to the close?
Plan on about 90 days before launch, then about three months live for a typical Reg CF raise. Reg A+ runs closer to ten months. Here is the calendar.
- Is crowdfunding right for your company? Take the fanbase test
Equity crowdfunding pays off when a crowd of investors is worth more to you than their money. If a fanbase does nothing for you, raise somewhere else.
- Ghost Launch
Definition of a Ghost Launch, a crowdfunding raise that goes live with no audience waiting, and why switching platforms does not fix it.
- The Ghost Launch: why switching platforms won't fix an empty room
A raise that opens with no audience opens to zero, on any platform. The fix is the preparation before launch, not a new portal.
- Raise velocity
Definition of raise velocity, the dollars per day a securities offering brings in, and why it usually follows a bathtub curve over a raise.
- Raise velocity: why a raise sags in the middle, and how to keep spending
Raise velocity is the dollars per day a raise brings in. It is high at the open and the close and low in the middle. Plan for that shape and keep spending.
