Learning Center
HookVerb Learning Center
Practical, dated writing from HookVerb on digital marketing strategy: what is changing in search and answer engines, how to run paid and owned channels, and what a marketing operator actually does each week. Every post links to the HookVerb wiki for the definitions.
Terms are defined once, in the HookVerb wiki; posts link there rather than re-explaining.
Latest
engagement
What the first ninety days of a HookVerb engagement look likeA month-by-month account of the Baseline and Learn phases, what gets decided, and what a client should expect to see in the weekly report.
Bryce W Jones ·
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aeo
Why a company wiki is now marketing infrastructureAnswer engines quote the clearest source, not the loudest one. A public wiki is the cheapest way to become that source for your own category.
Bryce W Jones ·