Learning Center/Topic
paid media
9 posts, newest first.
crowdfunding
Raise velocity: why a raise sags in the middle, and how to keep spending
Raise velocity is the dollars per day a raise brings in. It is high at the open and the close and low in the middle. Plan for that shape and keep spending.
Bryce W Jones ·
paid media
Should founders run their own Meta ads during a raise?
Usually not. A raise is the wrong place to learn Meta ads, and the founder's hours are worth more elsewhere. When doing it yourself works, and what to check.
Bryce W Jones ·
crowdfunding
Advertising channels for raising money
Three channels do almost all the work: Meta for acquisition, email and SMS for closing, retargeting for recovery. The rest is a supporting act.
Bryce W Jones ·
crowdfunding
Moderating comments on ads and socials during a raise
An ad thread travels with the ad and is read as proof. It is also where a careless reply becomes a communication about your securities.
Bryce W Jones ·
crowdfunding
The best months to launch your offering
We scored 1,799 Reg CF raises that cleared $250K by launch month. Spring wins, January loses, and the real gap is not dollars.
Bryce W Jones ·
reg s
What is Reg S, and what does it change about your ads?
You probably do not need one. Foreign investors can often join your domestic offering already, and Reg S is a US safe harbor, not a global one.
Bryce W Jones ·
crowdfunding
Why most agencies are taking shots in the dark on your raise
An agency that has never run a raise does not know what an investor looks like in the data, so it guesses at targeting and calls it a strategy.
Bryce W Jones ·
crowdfunding
Why paid advertising from your funding platform is a costly mistake
The platform earns a cut of what you raise and spends your budget to get it. A negative return on ad spend costs them nothing. That is the problem.
Bryce W Jones ·
crowdfunding
How to market an equity crowdfunding raise
A crowdfunding raise is a marketing campaign with a securities offering attached. What decides the total, who owns it, and what to have ready by launch.
Bryce W Jones ·