Learning Center/Topic
lead funnel
3 posts, newest first.
crowdfunding
Advertising channels for raising money
Three channels do almost all the work: Meta for acquisition, email and SMS for closing, retargeting for recovery. The rest is a supporting act.
Bryce W Jones ·
crowdfunding
Investors make good customers, but customers do not make good investors
A brand with over a million customers marketed its raise to all of them. Almost none invested. The relationship runs far better in reverse.
Bryce W Jones ·
crowdfunding
How to market an equity crowdfunding raise
A crowdfunding raise is a marketing campaign with a securities offering attached. What decides the total, who owns it, and what to have ready by launch.
Bryce W Jones ·