Search engine optimization (SEO)

Search engine optimization (SEO) is the practice of improving a website so that search engines rank its pages higher for the queries its audience uses. It covers technical health (speed, accessibility, crawlability), content (titles, headings, and copy that match search intent), and authority (links and mentions from other sites).

HookVerb treats SEO as the foundation that AEO and GEO build on: a page that loads fast, is well structured, and answers its question plainly serves search engines, answer engines, and generative engines alike.