Lead funnel

A lead funnel is the sequence of steps a prospect moves through from first contact to a sales conversation, and the systems that capture, qualify, and route them along the way.

HookVerb manages the funnel as part of an engagement: setup and oversight of the CRM and forms that capture leads, the rules that qualify them, and the routing that puts each lead in the right place in the customer journey. The goal is that no valuable prospect falls through the cracks between the click and the conversation.